Diagnosis and data
Your nine levers are measured, not guessed. Revenue, margin, cash, conversion, cost of acquisition — the main constraint is named and costed before anything gets touched.
The group
The Max Piccinini group
More than sixty people, five disciplines, one purpose: growing companies, and making their results measurable.
What we do
Five disciplines under one roof
An independent mentor covers one. A consultancy covers two. It takes five for a company to change trajectory and stay there.
Mentoring
Certified mentors who work on the CEO: their priorities, their trade-offs, the way they decide. This is where what no plan can unlock gets unlocked.
Business expertise
Acquisition, sales, finance, operations, hiring. Specialists who step in on the lever we've identified — and in the most advanced companies, directly with your teams.
Seminars and gatherings
Four in-person gatherings a year, designed and produced in-house. What a screen never replaces: the energy of a room, and the deals done in it.
Client follow-up
Your indicators get looked at between reviews, not only during them. When a curve drops, someone notices before you do.
Scale
What a company can't assemble on its own
0+
people
mentors, experts, production, client follow-up
0
business leaders trained
since 2010
0
countries
where our programmes run
0B€+
in revenue generated
by the companies we work with
The founder
Max Piccinini
He built and grew his own companies before advising the people who run them. The 9 levers comes from that — from what he saw work and fail on the ground, not from a theoretical model.
Named Best Business Mentor by Entreprendre magazine, whose cover he made in June 2022. Author of the bestseller Réussite Maximum. More than 170,000 business leaders trained in 25 countries.
A well-supported CEO multiplies their results without losing their health or their family to it. Not through motivation — through strategy, systems and leadership.
The equivalent of a board, alongside your teams
More than sixty experts work on every company we support: acquisition and sales, margin and financial steering, organisation and hiring, marketing and systems. They bring your teams proven frameworks and precise recommendations, and lift execution to the level growth demands. A Master Coach leads the engagement and sets the order of priorities, Business Coaches work the levers between review points, and the Partner for the relevant discipline steps in when needed.
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Max Piccinini
Founder
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Alex Dambielle
Sales Director
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Vincent Edmond
Marketing Director
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Étienne Roeser
Social Media Director
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Hafida Bennour
Master Coach
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Jacques Rhein
Master Coach
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Julia Conté
Master Coach
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Ludivine Ledru
Master Coach
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Arnaud Fabre
Master Coach
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Arnaud Muller
Master Coach
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Isabeau Paape
Master Coach
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Théa Cioara
Master Coach
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Mylène Ponzoni
Business Coach
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Sacha Souffran
Business Coach
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Flore L'Éveillé
Business Coach
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Elsa Plaud
Business Coach
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Charlotte Scapin
Business Coach
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Thomas Béquet
Business Coach
The story
From business owner to Group
Max Piccinini launched his first company in 2002, a field sales force of independent agents. He set out to reach one hundred thousand euros of monthly income within a year. He made 853. He still remembers the exact figure.
That gap produced the conviction behind everything since: you do not learn to succeed on your own, you learn alongside people who have already done it. He surrounded himself with mentors, joined coaching programmes, and set himself a two-step discipline he has never dropped: learn from someone who has succeeded before you, and implement without waiting.
The company took off. Six thousand clients, more than ten million euros in annual revenue. By 2013 it was producing around five hundred thousand euros of profit a year on ten hours of work a week. Which is exactly where the uncomfortable question arrives: when a company runs without you, what do you do with the time it hands back?
The answer came from other people. Invited to tell his story, he found business owners coming to him with concrete problems. Solving those problems appealed to him more than anything he had done before. In December 2013 he ran his first seminar in Aix-en-Provence. Fifty-four people in the room. The next drew a hundred and fifty, then four hundred and fifty, then more than a thousand.
The years that followed were made of engagements, one at a time and then by the thousand, across every sector and every size. The 9 levers came out of that accumulation. Watch enough companies stall in the same places and you learn precisely where to act, and in what order. Nine levers, which multiply rather than add. It did not come out of a lecture hall: it was tested on thousands of companies, corrected, then refined until it produced predictable results.
Twenty years after that first failure, the method no longer rests on one man. More than sixty people deliver it: Master Coaches, Business Coaches, experts in acquisition, finance, organisation and leadership. For business owners in every industry, with a single objective: maximising their revenue, their profitability and their freedom.
- 170,000business owners supported
- 25 countrieswhere the method is applied
- +€2Bgenerated by our clients
The recognition
« Meilleur Business Mentor »
Entreprendre magazine, whose cover Max made in June 2022.
His work and his results have been covered by:
CEOs move
the world forward.
Our commitments
Why our clients get results
We measure what we change
Revenue, margin, cash, time recovered. The indicators are named at the outset, and every review opens on those numbers, not on an impression.
We choose the companies we work with
Our programmes don't suit every situation. The first conversation serves you as much as us, and sometimes it ends in a no.
We stay through the execution
A consultancy delivers a recommendation and leaves. Our experts follow the plan with the teams applying it, and correct it when the numbers say so.