The Max Piccinini proprietary method
The 9 levers
The 9 levers of hypergrowth.
The 9 levers are the proprietary method Max Piccinini and his team use to drive hypergrowth in established companies: 9 levers (targeting, acquisition, conversion, closing, offer, profit, systems, leadership, growth) that act on the same flow and multiply each other, up to multiplying revenue by 5 in 12 to 18 months.
The principle is simple and unforgiving: inside a company, growth levers don't add up — they multiply. Lifting 9 levers by 20% each doesn't give you +180%. It multiplies your revenue by 5. That's the difference between growth… and hypergrowth.
Why nine levers?
Two ways of reading the same 20% gain across 9 levers.
Conventional thinking
Add them up
9 levers × 20%, added to one another
Solid growth. Linear.
The 9 levers
Multiply them
9 levers × 20%, multiplying one another
Hypergrowth. Exponential.
The 9 levers
Every lever acts on the same flow. That's why they multiply. Scroll, and watch the compound effect grow.
Compound effect
after 1 lever activated
Each lever lifted by 20% multiplies every one before it. That's the mechanics of hypergrowth.
TARGETING
It all starts with the ideal client — the one who buys more, faster and more often. Most companies serve everyone and burn themselves out on unprofitable clients. Tightening the target means pointing the same energy at the 20% of clients who produce 80% of the value.
x1,2ACQUISITION
Where to find your best clients, and how to build a steady flow of opportunities instead of peaks and troughs. A company in hypergrowth never depends on one channel — it knows what a client costs and what a client returns, channel by channel.
x1,2CONVERSION
Turning prospects into qualified meetings. Between interest and the meeting, most companies lose half their opportunities for want of follow-up, speed or process. This lever plugs the costliest leak in the flow.
x1,2CLOSING
The art of closing: turning meetings into sales. Closing isn't a gift you're born with, it's a skill you structure — preparation, uncovering what's at stake, handling objections, and a proposal that makes the decision easy.
x1,2OFFER
The irresistible offer: making “yes” obvious. When perceived value clearly outweighs the price, selling stops being a tug of war. This lever works the promise, the range structure and what sets you apart from competitors.
x1,2PROFIT
The gold mine inside your current clients: average order, purchase frequency, margin. Growing the top line is pointless if profitability doesn't follow — this lever turns volume into net result.
x1,2SYSTEMS
The machine that runs without you: documented processes, steered indicators, a clear structure. This is the lever that frees the CEO from day-to-day operations and makes growth durable instead of resting on one person.
x1,2LEADERSHIP
The CEO who inspires and delegates. Hiring the right people, handing them results rather than tasks, and growing a team that decides. Without this lever, every other one is capped at the height of a single person.
x1,2GROWTH
The final multiplier: clients who become advocates, a reputation that arrives before the company does, and every lever reinforcing the other eight. This is where growth becomes hypergrowth.
x1,2The compounding effect on your company
Simulator
What if you lifted every lever by…
on your revenue
Added up, you'd only get 2.8xHow we apply it with you
The 9 levers run through every one of our programmes.
Diagnostic
We measure your performance on each of the 9 levers. You see straight away where your biggest multiplier is hiding.
Strategy
We set your activation sequence: which levers to work first for the greatest impact over 12 months.
Implementation
You execute with continuous support from Max and the community. Mentoring, masterminds, seminars.
Multiplication
The levers switch on one after another, the multiplier kicks in, and you change scale.