Behind every number,
a CEO.
€2B+ in revenue generated by the companies we work with. Here are their journeys, told by them, with the numbers.
No filmed journey in this sector yet.
Xavier · Dental surgeon
The evening he shouted at his children
Home exhausted from the practice, he lost patience with his 7- and 9-year-olds. That evening set off a rethink of how the whole business was run.
Jean-Louis · Dental surgeon, northern France
The glass ceiling finally identified
His practice was doing well, but he felt he could do better without seeing how. He had the sense he'd reached the end of what he could give.
Monica & Patrick · Industry, Switzerland
Car lifts sold all over the world
Co-founders of KBU, they build lifts that raise a vehicle out of the ground by remote control, and install them on every continent.
Dental surgeon · Lille
From tax-office letters to a practice that quadrupled
In 2017 Frédéric took a wrong turn: a specialisation chosen with his heart, not the numbers. Revenue fell without him seeing it coming, right up to letters from the tax office and the threat of seizure. He joined the programme at €300,000 revenue and 18% profit, and learned to measure, to cost, to surround himself.
Medical centre · Dental surgeons
From 2 practitioners to a 30-strong centre, in 6 years
Christian and Elie worked hard, with no visibility on their numbers and a permanent fear of what came next. Christian's turning point: his three-year-old handing him her soft toy, saying she missed her daddy. Today their practice is a medical centre with 30 practitioners, a gym and a spa — and Christian has doubled his revenue working half as much.
Fashion retail · 10 stores, 25 staff
From €3M to €4.5M, and peace of mind recovered
Chloé has run her fashion brands for twenty years. Her most anxious stretch: no grip on the numbers, despite 10 stores and 25 staff. After years going it alone, she chose to get support. The result: visibility restored, revenue up from a shaky €3M to €4.5M, and profitability following.
Business lawyer · Paris
A €140,000 practice, with profit tripling in a year
Fabien had never raised his fees. December 2024 remains the low point of his working life: €140,000 of revenue and €34,000 of profit, for a Paris business lawyer. Two decisions changed everything — repricing, and outsourcing collections for €400 a month, which brought payment times down to under a week.
Mortgage broker · Lyon
From €400,000 to a million in two and a half years
Kevin set up his brokerage two and a half years ago. First year between €350,000 and €400,000 of revenue, second at €700,000, and a year now closing around the million. What changed: he stopped producing himself and built a team — eighteen people today, with thirty brokers targeted by the end of 2026.
Pharmacist · Pharmacy acquired
€6,000 of margin in a month, and repeatable
Audrey had just bought her pharmacy when the repayments got away from her: revenue was running at about €130,000 a month where €150,000 to €160,000 was needed. Rather than sell, she built a new service offer, step by step, during the programme.
Business services
Stuck at €8M for three years, past €10M in one
Patrice had been flat on revenue for three years, absorbed by day-to-day work and with no strategic view. He restructured his team, delegated production, and identified two million euros of market he wasn't serving.
Dental practice · Private practitioner
Burnout narrowly avoided, revenue doubled
Pia came close to stopping altogether: half her staff on their way out, no read on what was happening day to day, and a practice resting entirely on her. She wanted a business that could run without her. She reorganised the structure, and now works three days a week, finishing at six.
Bruno · Construction
4x revenue, 10x profits in 15 months
A CEO since 2007, Bruno bought a construction company out of passion. Strong early years were followed by hard ones, then the decision to reprice and build a team that could run itself.
Kevin · Accountant
Cash 3x in 6 months, profits up 500% over the year
An accountant in Belgium, Kevin worked to the point where people predicted burnout. He took control of his own numbers before his clients'.
Anne Laure & Rémy · IT
Income multiplied by 3
They worked without ever coming up for air, afraid of missing their own lives. Stepping back changed the business as much as the marriage.
Pia · Dental practice
Revenue doubled in a year
A stubborn lack of confidence, a practice resting on her alone. The work she did on herself came before the business results.
Christian & Elie · Medical centre
From one practice to a 30-practitioner centre
Two partners working with no visibility on their numbers, who went on to build a full medical centre.
Stéphane Simon · Dental surgeon
Two companies run without sacrificing his family
Founder and co-director of two companies with his partner, father of six. His dread: not seeing his children grow up. His first priority was how he spent his time.
Guillaume · CEO
Growth accelerated, and structured
Growth that accelerates and holds, because the structure was laid before the speed.
Pierre · Hospitality
From €3.5M to €7.5M in cash in 3 years
The physical challenge set during the programme was his wake-up call: what he believed impossible elsewhere was equally possible in his business.
Pierrick · CEO
4x revenue in 6 months
He had just left his job, his wife was pregnant, €5,000 of savings left and a business at zero. She was the one who pushed him to get support.
Audrey · Podiatrist
+48% revenue in 3 months
A podiatrist in a medical practice, she started applying the levers in September, straight after three weeks off.
Christian · Dental surgeon
Revenue doubled, working half as much
A dental surgeon since 2016, he wanted to build a training business alongside his practice without sacrificing either.
Sarah & Sébastien · CEOs
+30% revenue in one month
They joined in the autumn, started by redefining why the business existed, then strung together early wins within weeks.
Sandrine & Damien · CEOs
Growth structured as a pair
A couple in business together who structured their growth by getting clear on who does what.
Raphaël · Property development
The profit ceiling finally broken
He felt he was doing everything right without the financial results following, running into an invisible ceiling.
CEO in the programme
From zero to a launched venture in two months
Working alone, he couldn't see himself building the venture without people around him. Joining a group held to the same standard was enough to get him moving.
Damien · Independent CFO
Prices doubled, €3,000 signed in four months
An independent CFO after eight years in banking, he helps CEOs improve profitability. He started by doubling the price of his own service.
Frédéric · Website design
A 20-hour package sold without prospecting
A website designer, he was forever chasing clients. A long-standing client ordered a twenty-hour package without him prospecting at all.
Mélanie & Grégory · Interior architecture
From a cash hole to a structured company
A self-employed interior architect, she went into partnership with her husband. After a chaotic start and a hole in the cash, they structured the company together.
Valérie · Consulting
A major public contract won
A consultant and researcher, she has been stringing wins together: a paper accepted by a leading scientific journal, and a major public contract.
Maryline · Home services
One company built, another sold
She built a home services company and sold another business, structuring both.
Anne-Charlotte · CEO
+50% revenue in 9 months, profit almost tripled
Nine months were enough to shift her vision, her outlook and her results, further than she thought possible.
Virginie · CEO
Growth that finally has a structure
Growth that finally found its frame, after years with no method and no visibility.
Nathalie · Coaching and advisory
From less than zero to recognised expertise
Starting well below zero, she is now recognised by her peers and has no trouble standing behind her price.
Amandine · Training, equestrian sector
€45,000 of revenue and 60 new clients
Founder of an organisation helping the equestrian sector towards sustainability, after a painful first venture.
Samantha · Podiatrist
5x revenue
A podiatrist turned advisor to women running businesses, she knew nothing about management or growth levers.
Christophe · Insurance broking
+30% revenue and profitability transformed
Heading a network of insurance brokers, he came out of the seminar with a much clearer view of how to grow his market.
Marilyne · Home services agency
+52% revenue over one year
Running an agency for cleaning, ironing and childcare at home, she discovered steering the business by performance indicators.
Marine · CEO
Income doubled after an hour's conversation
She wanted to triple her income. An hour on her numbers was enough to see how to double it the following year.
Philippe · CEO
Three days worth five years of training
Three days of seminar on finance, which he sums up as the equivalent of several years of training.
Nicolas · CEO
A decisive rethink
He had followed Max for two years when his son showed him a talk. He decided in a second.
Laetitia · Business consulting
A side business that became the main income
The couple started their business consultancy after the first seminar. It is now their main source of income.
Max Piccinini in the media
Recognised by leaders
“What I admire in Max is his ability to move from vision to action. He doesn't talk theory, he shows results.”
“Max's method is concrete, direct and results-driven. A real accelerator for ambitious CEOs.”
“A programme that changes the game for CEOs who want to grow without carrying everything themselves.”